Liz Filardi
On the product team in Digital at The Metropolitan Museum of Art, NYC. Views my own.
Those conferences were all about content, and even though the word was acknowledged as a cipher, it had an optimistic feel, an unbundling from the containers of print, digital text, video, audio. It was just the business we were all in, publishers and producers of stuff (as you call it), trying to find out what audiences want to read, see, consume, whatever.
Sticky Words
Robert Weisberg
159
So interesting that you find the word ‘content’ liberating! I do, too, but I think I’m on the other side of the discussion. The word ‘content’ is important to anyone in the business of creating containers for content. We need a word to distinguish between the good stuff (i.e. the content) and the features, functionality, and services that are built to serve it up. Without that word ‘content’, it’s actually hard to get people to stop talking about the good stuff, and to start focusing on the more dry container stuff… which has its own set of challenges. So I’m grateful for a single bucket word, and I don’t find that it diminishes the form or substance of content at all.
