As an event planner, you’ll always be faced with attendees who’ve seen it all when it comes to traditional displays, so how do you blow those people away? Projection mapping! They need that wow effect.Many perceive projection mapping to be prohibitively expensive, but with the right help, it can be done affordably.
Using the latest projection technology, the object appears to change shape and colour and become one with the animated content. Typically mapping is used on large and elaborate buildings, with the content working with the form of the building.
What should a good projection mapping service offer? They should be able to give concrete advice on the possibility of bringing your ideas to life based on the type and scale of projection you want to include. This will ensure you get the best results for cash invested. It’ll help you understand the technicalities of the process.
If you’re working with a large space, you need more projectors, and projection mapping costs will be proportionately higher. You can also focus projections on areas that you expect guests to visit most, like the entrance, speaker podiums, bathrooms, and buffet tables.
Our Projection Mapping Service
We provide a full in house service, from initial consultation and concept, through creative, animation to technical production and finally installation. If you just want content, that’s fine, we have a dedicated in-house content team. Our team can provide a range of services for differing scales and budgets. We’ve had super happy clients from all over the world thus far.
Just plug in a projector, create surfaces, assign media files and go. Build complex scenarios in minutes using your wireless mouse. Manage single, small or large installations from a single Control Panel. Use built-in client-server mode to control the players from any PC and use sub-regions to create stunning synchronized experiences.
Using an automated camera projection alignment system can save time and energy for both initial calibration and recalibration. Mapping content to an object comes with its own set of technical, creative and budget challenges. But as many artists and marketers have realised, it adds extra dimensions, enhances ambience, reinforces messages or simply creates the Wow factor which leaves an audience breathless and taking away a positive impression of brand image. An event that uses projection advertising can be an amazing and delightful vehicle for the ROI-justifying value the attendees came for.
Projection Mapping for Business
For bigger venues, having a beautiful lighting effect but a generally darker space might be preferable to high powered lights, but this might not be the case in smaller spaces that take less energy to keep well-lit. The transformation of the appearance can also be used to highlight a particular section of the venue where something important is going on, for example, the dance floor.
Speakers and other event professionals are now adopting storytelling as both an educational and a sales tool, and using projection mapping to either create an ambiance that helps the story sink in or to actually depict points within the story can be a powerful way to make sure both personal and brand stories resonate with the audience.
Using video projection technology, any party can be livened up using projection mapping and your imagination. Our projection mapping technology is highly advanced and has the ability to project onto any surface small or large. From a house to a stadium to a bridge. Our projections are also visually stunning and realistic. I often wondered if guerrilla projections were a type of augmented reality.
Forget flat projection, as projection mapping has the ability to take a real-world object, such as a building, and project onto its walls without any distortion. Often site-specific, the best projection mapping projects succeed by enhancing rather than effacing the architecture they’re beamed onto. But the sheer scale of any projection mapping project can be breathtaking. Just the expression on the audience’s faces during a projection shows how incredible it is. Almost a childlike glee.