Top 5 Essential Free Tools for Digital Marketers
I can remember the voice that kickstarted my interest in digital marketing. It was that of Andrew Chen’s, in his essay entitled Growth Hacker is the new VP Marketing. In his post, Chen states:
The role of the VP of Marketing, long thought to be a non-technical role, is rapidly fading and in its place, a new breed of marketer/coder hybrids have emerged.
Over the past two years, I’ve consumed and discovered various growth hacker related tips and resources, some of which I am dying to try out on a venture and others which have made my life easier tenfold. Here I’m going to share the top 5 tools you may find useful in areas such as automation and tracking.
Hotjar is an analytics insights tool you’re going to love. It takes a sample of your website visitors and delivers data in the form of heatmaps and visitor recordings. You can create conversion funnels and form analytics to help bring you specific insight into your visitor’s site behaviour and target areas of concerns or where they may be leaving too soon.
For times when you’re unsure of whether your client has read your email, sidekick tells you exactly that. It also tells you how many times they’ve opened the email and clicked on links. Sidekick will be 5 times better once it gives us the power to schedule emails, but for now I use…
3. Boomerang — Email scheduling
Everyone knows you’re a night owl but you don’t want them thinking crazy things when you send emails at 3am. The solution? Schedule it for the next morning. Want to declutter your inbox but will need to follow up on an email later? Boomerang it.
4. Threads by SendGrid — Trigger Automated Behaviour-Driven Email
Threads is in Beta mode at the moment so it is currently free. With features like intelligent behaviour tracking, A/B testing, real-time tracking and limitless list segmentation, Threads will be a promising automation solution for email marketers and EDM campaigns.
5. Zapier — Automate and connect any app
Avoid repetitive tasks and get more out of your data through automating the apps you use. Productivity improves. Everybody rejoices!
