How Einstein would fix the Facebook ads problem
Promoting a post on Facebook seems so easy doesn’t it. Click one button on and your content get instant engagement! Did you know that there is a Facebook ad problem? Instead of talking about it, most marketer continue to write “7 steps guides….”.
The Facebook problem is simple : Competition. Most promoted content have no chance to get good results. Have you ran any Facebook ads recently? Are you satisfied? The answer is probably no, and you are not alone.
It’s not because Facebook is terrible (#blameitonmark) or your content is bad (please double-check with someone). Too many people competing for attention make running Facebook ads harder than before.
Luckily, in difficult time it’s possible to get inspired by great minds like Albert Einstein.
Before we jump in, I would like to say that I am NOT a social media expert! I am a curious marketer focused on communication problems. I want to help unknown influencers and unseen businesses improve their communication.
Let’s turn to Einstein to figure out how to solve the Facebook ads problem.
Quote 1 : “In the middle of difficulty lies opportunity”
Seeing challenges as opportunities is the right mindset to adopt to solve this problem. The first step is to be curious about what Facebook ads can really do for your business. It’s ok if your ad fails. In difficult time, don’t fall in the trap of “experts” giving away free ebooks. Instead, take 5 minutes and think about what you can learn from your campaign?
I am often victim of my own ego and expect too much out of an ad. It’s important to evaluate if the product deserves the goal you’re setting and, the customer acquisition cost. After you have answered these questions, you can move to the next clue by Einstein.
Quote 2: “Anyone who has never made a mistake has never tried anything new.”
Evaluate your test budget. This is the experimentation phase! Jim Collins calls this “shooting bullets before cannon ball”. After your research, make some ads idea and test the 3 best with a 5$ budget for 1 day. Keep the data to see if you are scoring above average in your industry.
Jim Collins explains a little more : “Wise leaders take small steps before making giant leaps. Bullets are miniature cannonballs. They’re inexpensive, easy to make, and easy to shoot. Always remind yourself to test your assumptions by shooting bullets.”
It’s important to not fear mistake when testing ideas. Einstein is not done.
Quote 3: “Never memorise something that you can look up.”
Quick reminder, Einstein said this without having Google!
I often want to get all the information before taking action. It seems like a good idea to draw a perfect plan and take technical step. But in reality naivité and trust in Google makes it easier to move forward.
In this Google age it’s useless to try to memorise things. The most important task is to organise your information and to keep the right document at the right place.
Facebook offers very good guides on how to use the ad service. They really want you to succeed. The trick is to not learn all the tips before testing. After you run a series of tests, see what went wrong, and get the answers with the Facebook guides the platform offers.
Quote 4: “A clever person solves a problem. A wise person avoids it.”
If you hate data, hate sales or simply hate having to learn Facebook ads, learn how to delegate. Especially if it’s not easy to get time away from your business. Get help from passionated marketers excited about solving this problem while you avoiding it. This is how Einstein would solve the Facebook ads problem.
ps: Hope you found some value in this article, every comments means the world to me.
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