I did this product design exercise as a group essay with one other student for my computer-mediated communication class at Cornell University. This write up will discuss how Google Docs provides awareness to users who are collaborating on a document and will suggest a new feature to implement along with a testing strategy.
Google Docs is a web-based tool that people can use to collaborate on documents in real-time.
As a loyal and frequent customer, I started this project in the spring of 2019 with the goal of improving the Starbucks App Promotion feature.
Like many people on the go, customers use the Starbucks App to order their coffee and food. While they often use rewards points to save money, they rarely use other promotions.
Developing a new feature on the Starbucks App that increased the visibility and accessibility of promotions could incentivize users to purchase more items and increase revenue for the company.
Starbucks App users don’t use promotions because they are hard to find and difficult to activate. …