This Is the Smartest Thing Facebook Ever Did
Jessi Hempel

I believe it was brilliant move on the part of Facebook but a daring move only on the surface nevertheless. Facebook saw want Line and WeChat, which were and still are the dominant messaging platforms in Asia, can do which were many times more innovative and were loaded with many more features than What’s App, then the leading messaging platform in the US. Facebook essentially spun-off the messaging functions into Messenger and copied the playbook of these two Asian peers. And here we are today.

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