lludovic – Medium

lludovic

lludovic

Really good post, just two thoughts.

Firstly I am not sure about the Gartner tax. Of course it's un-avoidable but a tax implies a pay-for-play which categorically Gartner…

Dec 7, 2023

Dec 7, 2023

lludovic

Do these 5 things before speaking with industry analysts.

Did you know that briefing an industry analyst is not pay to play? Unlike inquiries or access to research, a call with an analyst to brief…

Oct 26, 2023

Do these 5 things before speaking with industry analysts.

Oct 26, 2023

lludovic

ARE INDUSTRY ANALYSTS STILL THE TOP TECH INFLUENCERS?

There has never been more general interest in technology than today, with everyday people contemplating whether Generative AI will be the…

Oct 17, 2023

ARE INDUSTRY ANALYSTS STILL THE TOP TECH INFLUENCERS?

Oct 17, 2023

lludovic

Really good piece and I agree you should get AR professionals to run analyst relations!

One thing though on the impact of AR: I would suggest one always should start with insights, then move onto awareness (coverage, media and…

Feb 24, 2023

Feb 24, 2023

lludovic

Unconventional wisdom: industry analysts are not pay-to-play. Or are they?

The debate of industry analysts being pay-to-play regularly surfaces through questions around independence, desires from PR or marketing to…

Jul 14, 2022

Unconventional wisdom: industry analysts are not pay-to-play. Or are they?

Jul 14, 2022

lludovic

How to move the dot in the Gartner’s Magic Quadrant? / STARSIGHT COMMUNICATIONS.

If the technology industry had an Olympic Games, would your company want to compete? Almost certainly!

Oct 28, 2021

How to move the dot in the Gartner’s Magic Quadrant? / STARSIGHT COMMUNICATIONS.

Oct 28, 2021

lludovic

The 5 differences between Analyst relations and PR -and why you should run them separately.

To the untrained eye, public relations (PR) and analyst & B2B influencer relations (AR) share similar traits. But they are very different…

Jun 28, 2021

The 5 differences between Analyst relations and PR -and why you should run them separately.

Jun 28, 2021

lludovic

Your agency has to change -or you should change agency.

Five tests to hire the right one in 2019

Dec 31, 2018

Your agency has to change -or you should change agency.

Dec 31, 2018

lludovic

Criteo Retail Media Cited as a Turnkey Offering to Help Commerce Companies Mine First-Party Data…

On the 5thDecember 2018, Forrester published a report written by industry analyst Sucharita Kodali (@smulpuru) titled Retailers: You’re…

Dec 11, 2018

Criteo Retail Media Cited as a Turnkey Offering to Help Commerce Companies Mine First-Party Data…

Dec 11, 2018

lludovic

Advertising magic: $2B disappear from AdTech market in Gartner Magic Quadrant

A vanishing act

Oct 17, 2018

Advertising magic: $2B disappear from AdTech market in Gartner Magic Quadrant

Oct 17, 2018

lludovic

lludovic

Founder at Starsight Communications. Thought Leadership + Influencer & Analyst Relations + Strategic Communications leader. IIARCP>

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