lludovicWHAT IS THE IMPACT OF INDUSTRY ANALYSTS ON THE B2B TECH SALES PROCESS?The AIDA sales funnel is dead, long life to the B2B sales spaguetti monster.Aug 31Aug 31
lludovicReally good post, just two thoughts.Firstly I am not sure about the Gartner tax. Of course it's un-avoidable but a tax implies a pay-for-play which categorically Gartner…Dec 7, 2023Dec 7, 2023
lludovicDo these 5 things before speaking with industry analysts.Did you know that briefing an industry analyst is not pay to play? Unlike inquiries or access to research, a call with an analyst to brief…Oct 26, 2023Oct 26, 2023
lludovicARE INDUSTRY ANALYSTS STILL THE TOP TECH INFLUENCERS?There has never been more general interest in technology than today, with everyday people contemplating whether Generative AI will be the…Oct 17, 2023Oct 17, 2023
lludovicReally good piece and I agree you should get AR professionals to run analyst relations!One thing though on the impact of AR: I would suggest one always should start with insights, then move onto awareness (coverage, media and…Feb 24, 2023Feb 24, 2023
lludovicUnconventional wisdom: industry analysts are not pay-to-play. Or are they?The debate of industry analysts being pay-to-play regularly surfaces through questions around independence, desires from PR or marketing to…Jul 14, 2022Jul 14, 2022
lludovicHow to move the dot in the Gartner’s Magic Quadrant? / STARSIGHT COMMUNICATIONS.If the technology industry had an Olympic Games, would your company want to compete? Almost certainly!Oct 28, 2021Oct 28, 2021
lludovicThe 5 differences between Analyst relations and PR -and why you should run them separately.To the untrained eye, public relations (PR) and analyst & B2B influencer relations (AR) share similar traits. But they are very different…Jun 28, 2021Jun 28, 2021
lludovicYour agency has to change -or you should change agency.Five tests to hire the right one in 2019Dec 31, 2018Dec 31, 2018
lludovicCriteo Retail Media Cited as a Turnkey Offering to Help Commerce Companies Mine First-Party Data…On the 5thDecember 2018, Forrester published a report written by industry analyst Sucharita Kodali (@smulpuru) titled Retailers: You’re…Dec 11, 2018Dec 11, 2018