How often?

To whom should I send it?

What should they include?

1. Numbers first: Metrics and KPI´s

Finance

  • Revenue: $11,200 (+27% from last month)
  • Expenses: $5K ($1K marketing, $3K salaries, 500 office )
  • Burn rate: $3.5K monthly, we have 18 months runway.
  • Cash in the bank: $
  • EBITDA: $

Traction

  • Churn rate: %, an improvement of % vs last month.
  • Customer acquisition: $
  • Customer Lifetime Value: $
  • Orders per Customer: #
  • Time on site before order
  • Total user accounts: #
  • Active users: #
  • Paying users: #

2. Product updates

3. Business Updates

  • New hires/fires.
  • Marketing strategy.
  • New partnerships.
  • International expansion plans.
  • Operations changes.
  • Press updates.

4. Funding or Mergers and acquisitions

5. Notable events

6. Questions

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