1 min readMay 19, 2020
Everyone should be so honest.
THIS is the Digital Emperors Clothes.
Most companies, especially publishers, spent like drunken sailors on house-made tech. Believing that the efficiencies were always just around the next corner. That custom tech was the key to success. (Well, it was to whomever sold it)
Now, it’s not build or buy — it’s RENT.
No-coding platforms can reduce digital costs by 90%.
That brings Digital waaay into the black.