To solve problems for a particular segment of users, designers create tailored experiences. Without a tailored experience, that segment has to use tools designed for the masses, which means only a fraction of their problems get solved — often in largely superficial ways.

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It’s like this: you’ve cut a piece of pie, and now you need to get it on your plate. You could use a regular spatula instead of a pie spatula, but it’d be unnecessarily difficult and messy.

Tailoring for education

At Remind, we design tailored experiences for communication in education.

Traditionally, communication involved crumpled syllabi at the bottom of backpacks, long-winded emails to outdated Yahoo accounts, and text messages from personal cell phone numbers that couldn’t be tracked. …


Lindsay Mindler

Head of Core Design at Pinterest. Amateur crafter. Momma bear.

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store