Lauren Kolbe – Medium

Lauren Kolbe

Lauren Kolbe

Three Simple Steps for Managing a Negative PR Situation

A highly publicized rescue of a freezing animal. A bite, and subsequent euthanization of said animal. Outrage from legions of passionate…

Jul 29, 2019

Three Simple Steps for Managing a Negative PR Situation

Jul 29, 2019

Lauren Kolbe

Love or Fear — Which will drive your marketing?

My good friend Judy Ryan likes to say that all human actions, feelings, and reactions are driven by two things, and two things alone — love…

Jun 27, 2016

Love or Fear — Which will drive your marketing?

Jun 27, 2016

Lauren Kolbe

Grandma Foley and the Evolution of a Brand Media Company

“So, do you put these coupons here in the newspaper?”

Jan 25, 2016

Jan 25, 2016

Lauren Kolbe

Half the Words Will Do :: KolbeCo Marketing

I remember it like it was yesterday. I was a freshman in college, sitting in one of my first writing classes. The professor had given us…

Dec 23, 2015

Dec 23, 2015

Lauren Kolbe

Creating Culture:: KolbeCo Marketing

Earlier this year, St. Louis Small Business Monthly featured an in-depth article on KolbeCo and the culture we’ve created here. What’s…

Dec 23, 2015

Dec 23, 2015

Lauren Kolbe

Santa as the Ultimate Brand :: KolbeCo Marketing

We always tell people that a brand isn’t your logo, your tagline, or really even who you say you are. A brand is all about the feeling you…

Dec 23, 2015

Dec 23, 2015

Lauren Kolbe

Your Best Marketing Has Nothing to do with Marketing :: KolbeCo Marketing

Our first meeting started with “I really don’t understand marketing, or what you do. I’m here because others are telling me I need to ramp…

Dec 23, 2015

Your Best Marketing Has Nothing to do with Marketing :: KolbeCo Marketing

Dec 23, 2015

Lauren Kolbe

Stop Mass Genericide :: Self-Proclaimed Brand Geek Uncovers Why Overzealous Marketing Makes…

It was a morning like any other. I woke and started my normal routine. In the bathroom, I grabbed a Kleenex® to wipe my nose. I fished a…

Dec 23, 2015

Dec 23, 2015

Lauren Kolbe

More than a Silly Guy: What I Learned from Tim Ezell

Tomorrow will be the final day of Tim Ezell’s fun and whacky run on Fox 2, so I couldn’t help but do a little reminiscing about the…

Dec 23, 2015

More than a Silly Guy: What I Learned from Tim Ezell

Dec 23, 2015

Lauren Kolbe

Six Lessons from the Streets…(StreetsFest, that is.) :: KolbeCo Marketing

Tell me I’m not the only one. It happens every time I plan an event. Picture this … you’ve done weeks of prep work, everything is set up…

Dec 23, 2015

Six Lessons from the Streets…(StreetsFest, that is.) :: KolbeCo Marketing

Dec 23, 2015

Lauren Kolbe

Lauren Kolbe

Owner: #STL #PR firm @KolbeCo. I love @skolbe, dogs, boating, yoga, and cooking gluten-free, vegan, real food. #USC alum. United Way supporter.

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