Lauren KolbeThree Simple Steps for Managing a Negative PR SituationA highly publicized rescue of a freezing animal. A bite, and subsequent euthanization of said animal. Outrage from legions of passionate…Jul 29, 2019Jul 29, 2019
Lauren KolbeLove or Fear — Which will drive your marketing?My good friend Judy Ryan likes to say that all human actions, feelings, and reactions are driven by two things, and two things alone — love…Jun 27, 20161Jun 27, 20161
Lauren KolbeGrandma Foley and the Evolution of a Brand Media Company“So, do you put these coupons here in the newspaper?”Jan 25, 2016Jan 25, 2016
Lauren KolbeHalf the Words Will Do :: KolbeCo MarketingI remember it like it was yesterday. I was a freshman in college, sitting in one of my first writing classes. The professor had given us…Dec 23, 2015Dec 23, 2015
Lauren KolbeCreating Culture:: KolbeCo MarketingEarlier this year, St. Louis Small Business Monthly featured an in-depth article on KolbeCo and the culture we’ve created here. What’s…Dec 23, 2015Dec 23, 2015
Lauren KolbeSanta as the Ultimate Brand :: KolbeCo MarketingWe always tell people that a brand isn’t your logo, your tagline, or really even who you say you are. A brand is all about the feeling you…Dec 23, 2015Dec 23, 2015
Lauren KolbeYour Best Marketing Has Nothing to do with Marketing :: KolbeCo MarketingOur first meeting started with “I really don’t understand marketing, or what you do. I’m here because others are telling me I need to ramp…Dec 23, 2015Dec 23, 2015
Lauren KolbeStop Mass Genericide :: Self-Proclaimed Brand Geek Uncovers Why Overzealous Marketing Makes…It was a morning like any other. I woke and started my normal routine. In the bathroom, I grabbed a Kleenex® to wipe my nose. I fished a…Dec 23, 2015Dec 23, 2015
Lauren KolbeMore than a Silly Guy: What I Learned from Tim EzellTomorrow will be the final day of Tim Ezell’s fun and whacky run on Fox 2, so I couldn’t help but do a little reminiscing about the…Dec 23, 2015Dec 23, 2015
Lauren KolbeSix Lessons from the Streets…(StreetsFest, that is.) :: KolbeCo MarketingTell me I’m not the only one. It happens every time I plan an event. Picture this … you’ve done weeks of prep work, everything is set up…Dec 23, 2015Dec 23, 2015