I went viral on Instagram and trended on LinkedIn.

How my Augmented Reality Graduation Cap took FIT and everyone by storm. The process and results of it all…

On Thursday April 16th, I was thinking about how my graduation ceremony in May was canceled due to COVID-19. I would never have that moment of walking on the stage.

I jokingly put a graduation hat emoji on a picture of me and sent it to a friend. An hour later I completely stopped what I was doing and ran to my computer.

I was going to make an AR filter for Instagram.

The emoji that started it all.

Part 1: Drawing the Graphic

I started to design the graphic on illustrator. My first graphic was completely off, the perspective and colors were bad. It took me one more drawing to get what I wanted.

Drawings from the illustrator file.

Part 2: Learning Spark AR

Learning Spark AR was not difficult. I found a YouTube tutorial online and adjusted it to fit my graphic. Once the cap was on the head I had to slightly resize the graphic to fit.

I then created a test link and sent it to five close friends. The AR worked, but did not fit on their heads properly. It was too wide. After two more tests, the filter was good to submit.

Part 3: Rules/ Regulations & Submitting

This is the screen you see when you are going to submit.

When submitting there are TONS of rules and regulations, how to name your filter, creating an icon, tags, categories, the list goes on. It took a large chunk of my time to read these rules, even rereading parts. I didn’t not want my filter to get rejected.

Part 4: Social Media

Hurray! My filter was approved. Time to share it on social media.

People then started sharing my story, using the filter and tagging me.
It then left my little circle of friends at FIT and went to different majors of FIT.

I reposted people’s stories to spread the news of the filter.

Part 5: The Results

Instagram

Within 17 hrs of the AR filter being live, there were:

2,336 Impressions
186 Captures
20 Shares

My instagram stories doubled in views, I gained 10 followers, and I received 12 DMs from fellow students.

On the Last day of school (May 18th) the filter received:

2,336 Impressions
186 Captures
20 Shares

One month of the filter:

LinkedIn

I later posted on LinkedIn and it trended #1 on LinkedIn’s AR hashtag. The response on LinkedIn was overwhelmingly positive. Many fellow 2020 grads thanked me and asked for the name of the filter so they could use it.

In 2 days the post reached 110 reactions and by day 3 the post had:

207 reactions
11 shares
23 comments
3,467 views

Overall the project was a success. Not only did this project go viral, but I learned so much from this experience. I learned AR, social media, and the best way to effectively post on LinkedIn.

Product Design Intern

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