Blogspot #9: Technological Processes
This week, we learned about the technological processes. There are some examples of organizational communication technology, such as: electronic mail, voice mail, facsimile (fax), audio and videoconferencing, computer conferencing, management information system, group decision support system (GDSS), internet and world wide web (www).
On the other hand, communication channels differ in their capability to convey information. There are 4 criteria used to distinguish the information-carrying capacity of media:
(1)Availability of instant feedback
(2)Use of multiple cues
(3) Use of natural language
(4)Personal focus of the medium
In fact, communication channels that have all or many of these characteristics are called rich.
Channels that have none or few of these characteristics are called lean.
According to media richness model, media-richness theorists then combine the notion of task ambiguity with the notion of media richness and argue that managers will choose media that match the ambiguity of the message.
Managers will be more effective if they choose a communication medium that is a proper match for the ambiguity of the task at hand.
In addition, communication media choice can be more usefully considered by looking at the extent to which others in the social environment use a particular technology and communicate positively about that use.