Understanding customers’ needs and goals, and the contexts in which they’re using a certain product has been always a challenge for UX designers. In this story, I will go through the steps I usually follow when conducting a round of user testing or customer interviews to test a digital product…

Case study:” Marketplace Notification Center ”. I am currently designing a notification center for a marketplace app, and here is my IA design process. And to explain a bit of a context here: I am basically designing a marketplace notification center where users can messages/chat with their service providers +…

Today I 'll be talking about how you can find freelance projects, using a specific strategy that I’ve been using over the past 10 years. And before getting started, please pardon my English — as people say- …and excuse any spelling or grammar mistakes in this article, as it’s not…

Hi guys, I thought it will be nice to share with you some of the podcasts, Youtube, and #Slack channels I am following. I am an experienced designer, and I’ve been in the industry for more than 12 years now, and I was really inspired by many other amazing designers…

Your Workspace: — The first thing you need to do is to setup your #Workspace…try to have fewer cables as you can, use a wireless mouse and keyboard and try to plug an external screen to your laptop. - Get your desk organized… I usually leave a space on my…

I- General Company Description: Start this section with your company name, a link to your website and your twitter / LinkedIn account. 1- What will your services or products be? - What you do? a- Create a list of each product or service you provide. b- Describe your products or services with technical specifications…

√ What is the marketing message and the objectives of the visual? √ Is the visual matching with your target audience? √ Is the design consistent with the brand? √ Does the design reflect the services/products the client provides? √ Does the visual direct the users to the required action…

Imagine that you have a new client, and he needs to design a new website for his business. Clients usually start with their corporate identity creating their logo, color theme and their brand that will engage with audience and will create awareness for their business. And as you are a…