Due to global issues concerning Covid-19; we are facing a new reality. We work remotely and we are unsure when we will be able to return to our offices.

We realized how important digitization can be for us as humans and at work. One factor that enabled us to successfully get through this time and continue to be successful and secure was the possibility to work in our home office.

In this UX case study, I will be set some foundations for designing a digital experience (an eco-system) that supports and eases the work in the home office and allows both employers and employees to work more efficiently. …

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Photo by CoWomen on Unsplash

Understanding customers’ needs and goals, and the contexts in which they’re using a certain product has been always a challenge for UX designers.

In this story, I will go through the steps I usually follow when conducting a round of user testing or customer interviews to test a digital product or a prototype.

Please note: “English is not my mother tongue; so please excuse any typos or grammar mistakes on my part.”

1- Write your plan:

I usually use an Evernote note for that, so I can share it with the product team. …

Case study:” Marketplace Notification Center ”.

I am currently designing a notification center for a marketplace app, and here is my IA design process.

And to explain a bit of a context here: I am basically designing a marketplace notification center where users can messages/chat with their service providers + notifications to be sent from the marketplace admin to the users.

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Preview of the final prototype.

1- Before starting…consider:

1- What are the possible entry points or user traffic sources to access the messages tab on your app? it could be one of the following:

  • emails
  • Push notifications
  • SMSs (will skip the diagram for this one)
  • in-app notifications
  • Simple tab…

Today I 'll be talking about how you can find freelance projects, using a specific strategy that I’ve been using over the past 10 years.

And before getting started, please pardon my English — as people say- …and excuse any spelling or grammar mistakes in this article, as it’s not my native language; and if you disagree with any of the below ideas… it’s my own humble opinion at the end of the day. and you can agree or disagree with it…and I should respect your point of view.

First of all, if you googled this topic; most probably you will find everybody’s talking about freelance websites like freelancer, upwork, people per hour, fiverr, 99designs…etc. …

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Hi guys, I thought it will be nice to share with you some of the podcasts, Youtube, and #Slack channels I am following.

I am an experienced designer, and I’ve been in the industry for more than 12 years now, and I was really inspired by many other amazing designers and marketers, and many other channels about interior design, fashion design, art, and geeky stuff in general.

Without further ado, let’s get into it:

1-Design Life Podcast

By: Charli Prangley and femke


Design Life is a podcast about design and side projects for motivated creators. It was born after your hosts, two serial side project addicts, saw a gap in the podcast market for a conversational show about design and the issues young creatives face, that was hosted by two women. …

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  1. Your Workspace:

— The first thing you need to do is to setup your #Workspace…try to have fewer cables as you can, use a wireless mouse and keyboard and try to plug an external screen to your laptop.

- Get your desk organized… I usually leave a space on my right hand to have some area for a notebook and a pencil for drawing, or sometimes I use the wireless keyboard space to place my piece of paper or #moleskine.

- Make your space decorated and attractive… Use some paintings, artwork, flowers, and your favorite toys and set a warm light on your side. …

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I- General Company Description:

Start this section with your company name, a link to your website and your twitter / LinkedIn account.

1- What will your services or products be?

- What you do?

a- Create a list of each product or service you provide.

b- Describe your products or services with technical specifications, diagrams, infographics.

c- What are your competitive advantages and your important company strengths and keys to success.

-Mission Statement, followed by Company Goals and Objectives.

-Describe your industry.

-Legal form of ownership and Why have you selected this form?

2- Who will your clients be?

Identify your target clients, their characteristics, and their geographical locations. …

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What is the marketing message and the objectives of the visual?

Is the visual matching with your target audience?

Is the design consistent with the brand?

Does the design reflect the services/products the client provides?

Does the visual direct the users to the required action? Does it have a Call To Action?

Does the design reflect understanding that the brain processes images much faster than text?

Is the resolution right for the media?

Is the color mode right for the media?

Is the canvas dimension right for the posting channel?

Have you adjusted colors and brightness so the images will look right on the screen? …

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Imagine that you have a new client, and he needs to design a new website for his business.

Clients usually start with their corporate identity creating their logo, color theme and their brand that will engage with audience and will create awareness for their business.

And as you are a freelance designer or a development studio; the client will send you a brief about his mission, vision and a document that describes his services or products…thinking that this is all you need to know in order to create a website in no-time.

Actually, you are going in the wrong direction!

Here is what i usually do and gather at the beginning of any project i work…


Loay Hassan

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