Yellow Page ads, sandwich boards, local newsletters, bulletin boards, street criers — all of these forms of marketing seem pretty outdated, right? Despite the fact that these forms of promotions are old-fashioned, all of these (well, maybe with the exception of street criers) are still staples in the marketing plans of local businesses.
But if these forms of marketing are so old school, why are businesses still using them? The short answer: If it ain’t broke, why fix it?
Firefly, in Manchester, NH
For many long-standing local businesses, trying new techniques to bring in customers may seem like a waste of…