The top 6 video marketing trends of 2016 you can’t afford to miss!
Video marketing is huge this year, and it doesn’t look like it will be slowing down anytime soon. If you don’t have video on your website yet then you absolutely need to invest now. Here are six trends you might want to start thinking about to keep ahead of the video marketing trends.
A brand’s homepage is the most important part of it’s internet presence and an attractive ‘welcome video’ makes a positive lasting impression. Your company might also want to start thinking about investing in explainer videos, customer testimonials and ‘meet the team’ videos. All of these will help encourage customers to make those all important purchasing decisions.
It wasn’t long ago that marketers were telling us that the blog was the most important part of our website. However times are changing, our attention spans are shrinking and because of this people don’t want to read lengthy blog posts anymore. We now scan articles for the information we require — think about it, are you even reading this article properly?
Blogs are still crucial and we aren’t saying you should replace all of your material with video. Think of the vlog as an addition to your current marketing efforts. We like to use the vlog format to answer any FAQs our clients have. To learn more about the benefits of a vlog and how you can incorporate vlogging into your marketing strategy click here.
Social media campaigns
Social media ads will dominate this year and paying for views is becoming more and more popular. The new Cost Per View model means companies will only pay when a user starts to play their video. You can now upload a video of any length to both Facebook and Twitter and target who sees your video based on demographics, interests, and so much more. Twitter recently stated that they intend to “bring more video into our users’ timelines to create a richer and more engaging twitter.”
Five months ago Instagram opened up their paid ads to businesses of all sizes, and increased the length limit from 15 seconds to 30 seconds. ‘Reach’ is now widely expected as a form of analytics and because of this Instagram have added view counts on to their videos instead of likes and thats just one of the many ways that video will be improving on Instagram this year.
Live social streaming will start to take off this year. People are fascinated by real time storytelling. The two apps that are proving popular are Meerkat and Periscope. Live steaming, if done well, allows audiences to feel connected by one event and can help build a wider audience…not to mention live video is incredibly time saving and affordable, no editing or post-production required.
Okay, so they aren’t really video, they are moving images, but they are a great stepping stone into the world of video marketing. I’m not talking about the library of silly-comical-cat gifs that Facebook and Twitter have available… I’m talking about personalised and branded visual content. Attention grabbing infographics can easily be turned into gifs and are a great way to display an idea or statistics. If you don’t fancy having a go at making them yourself, don’t worry, they are extremely affordable and can be reused and repurposed, making them a worthwhile investment.
These trends are too big to ignore and all businesses should start investing their energy and money into video marketing. We understand that it can feel overwhelming, but there are loads of opportunities here and you don’t have to start all these at once! Start small, pick one, take charge, and drive your marketing with the power of video.