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For direct-to-consumer (D2C, DTC) brands entering the market, it’s easy to rely on third-party platforms like Amazon.com, Google, Facebook, and Instagram for easy access to millions of ready-to-shop consumers.

However, with this strategy, brands can quickly find themselves stuck in a perpetual state of customer acquisition, facing constantly rising costs, pricing pressure, and less frequent repeat purchases … lowering customer lifetime value and profits. …


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We hear the term “soft skills” used often. In an evolving workplace, these hard-to-quantify skills are growing in importance. Employers need to get serious about finding and gauging job candidates with soft skills. And for job seekers, the time has come to understand, quantify and market these skills.

Candidate Evaluation Beyond Traditional Hard Stats

Employers are increasingly willing to consider candidates who are deficient in specific skills or qualifications on paper. Robert Half found that a full 84% of companies identify as being either “very open” or “somewhat open” to hiring and training someone with a skills gap. …


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In today’s interconnected world, your Google search from last night becomes a targeted social media ad today. Data about what you research, buy and post has become a valuable commodity and a topic of increasing attention. As big data and personalization have gained momentum in marketing and customer acquisition, the same ideas are catching on in talent acquisition-especially as power shifts in the employment marketplace .

A new and powerful trend is emerging that recognizes the mutual benefit of collecting and returning data to job seekers and employees, thereby widening access to the insights that stem from the data. …

About

Jason Finkelstein

SVP Marketing @AdRoll | Previous CMO, CRO & Co-Founder with multiple exits | @LocationLabs @AVG @NumberAI @Traitify