it is a fantastic book which I discovered thanks to this post! so thank Mike Maples.
I am such a believer in category design that I created a Minimum Viable Category Design guide for early stage startups (blessed by Christopher Lochhead ;-)
check this out https://medium.com/@pietrobezza/minimum-viable-category-design-part-1-f1a930a7f2ba
This was entertaining and funny. I was one of those people who sat at my desk for the entire day staring at my screen. Literally just typing away stupidly. But having the right strategies, team and information make all the difference between results and busy work. It doesn’t have to be hard.