Last time we blogged, I think we were heading into Spring 2019, so we thought it would be handy to just do a whistle-stop tour of what we have worked on since then:
- Tried onboarding some additional teams, outside of our home club. Of the 3 we engaged and demo’d to, 1 became an active user; the other 2 didn’t try it out. The main reason for this was not engaging the person best placed to push the team to use the software.
- Provided end of season analysis to the teams who had used it. This was in the form of spreadsheets and graphs. We know 7/9 teams used this analysis in some way for their end of season awards. The other 2 teams did not confirm either way.
- Anticipated a substantial drop-off in usage at the end of spring due to season endings, so attempted to onboard 1x cricket and 1x 7-a-side football team. Despite positive responses during the demos, failed to convert these into active users. Highlighted issues with value and onboarding journey.
- Interviewed existing users to understand other problems they have, which may present value opportunities. Established a common need across captains — basic data entry and communication is required almost every week during seasons. It is menial, repetitive and time-consuming.
- Started investigating potential solutions. Finished rolling out redesign.
- Explored basic concepts with users to address the data entry / comms needs. Confirmed value could be delivered and rough indications of expected pricing.
- Created and launched new landing page using carrd.co. This was intended to test 2 hypotheses — value prop for the upgraded product and the onboarding experience. Iterated both content and design constantly over 4 weeks, based on daily user feedback across 30 participants.
- Finished designs based on winning concepts. Ran successful usability tests with existing and new users. Kicked-off execution of the new features.
- Agreed as a team that our current lack of users could at least allow us to release straight to production. Feature 1 (‘easily share all match details’) is 80% released, although a bit untidy. Checkout is 90% done but not released, as this wouldn’t be safe for users yet.
- Signed up for Startup School by Y-Combinator. Instantly awesome, has already saved us money, such a great idea. Big thanks to the YC bunch for putting it out there for people like us.
I think that’s everything! Phew! So, what next?
What we are planning to work on next week:
- Cold-emailing (and other channels) 50+ communities that might find Lockeroom valuable
- Finish feature 1 and checkout
- Schedule a customer collaboration session to really get into the nuance of feature 2 (easily collect my team data). There will be pizza!
- 2 more blogs — this hiatus has been bugging me personally for a while. Time to get back in the saddle. Next blog topic: Why captains get the worst deal.
Thanks for reading, back soon!
Ollie, Harry & Jarryd
