Why is Lockeroom focused on team captains?

Jul 30 · 3 min read

For the next 6 months, we have decided to invest our energy into solving problems faced by sports team captains. We wanted to share the thinking behind that decision.

🎟 Why limit the focus at all?

Before we get specific, it’s worth considering why we are selecting one set of people, and not just aiming for everyone.

The way we think about this best summed up by the maxim below.

You can do anything, but you can’t do everything.

In a world of scarce resources, it is impossible to simultaneously do everything. What this boils down to is very deliberately choosing what to do next — you have to prioritise and make trade-offs. Doing X means we can’t do Y, etc. Trying to do X and Y at the same time would take longer and lead to a worse experience for our users.

🤔 Why choose captains first?

Now to get specific! Why captains?

  1. Captains get caught in the middle. Unlike players, they face the pressure of improving team performance. Unlike the club committee, they frequently lack the power to remove the obstacles they face. This is normally on top of managing their own personal performance, which often suffers as a consequence. Essentially, life is toughest for a captain.
  2. The current software experience is shit. Due to targeting committees rather than captains, software isn’t solving problems for captains. In fact, it’s worse than that: they frequently create problems.
  3. We want to benefit as many people as we can, as soon as we can. Solving problems for captains naturally benefits other users as well. For example, a captain who spends less time on admin has more time to plan training, which improves the experience for the players.
  4. Captains interact with many other roles. By starting with the captain, we can start to explore the needs of players, umpires, facilities managers, coaches and committees. This is will provide us with useful insights when it comes to deciding where to aim for next.

🛤 Want to see what we’re exploring in the future?

Now you know who we are building for, you probably want to know what we’re building…

We use a Trello board to keep track of the user problems we are working towards (credit to Monzo, we shamelessly stole their idea 🙂). Use the link below to head over and look around.

Check out the Lockeroom Roadmap here!

You can use this to up-vote any idea, or you can submit your own suggestion. Let us know what you want next, and we’ll do our best to make it happen.

If you want to stay in touch with what we are working right now, keep an eye on our Medium blog or our Twitter, we’ll be dropping an update soon!


Harry, Ollie & Jarryd


🚀 Lockeroom is free until October

Want to try Lockeroom out? Head to getlockeroom.co to create an account — it’s currently free to use 🙂

Let us know what you think of the experience in the comments below, tweet us or email us at team@lockeroom.co 📭


Written by


Taking the pain out of being a sports team. https://twitter.com/lockeroom23

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