Anna Dziubinska

By: Heather Roth, and Logan Patterson

The swift changes necessary to adapt in 2020 brought to light the growing need to pivot from an omnichannel back to a customer-centric approach. Retail leaders are already calling for a shift from the omnichannel perspective. Instead, they are considering the customer as the channel. In doing so, retail companies are looking to “embrace the blur.”

The convergence of digital natives with brick-and-mortar

The ethos of omnichannel at the start was simple — find more ways to adapt to customer searching and shopping habits by opening new and creative ways to get the brand…

Logan Patterson

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