This is the article /reading notes I wrote for myself to refer to during a talk I gave at The Collider workspace in Asheville, NC. It was a lunch & learn that we at Clade Design hosted in order to provide insight to the process behind developing a great brand and why branding is important for all businesses.

There is video of me you can watch as well or along with this post here.

It’s roughly a 45 minute talk with a 15 minute question section at the end. Apologies if it’s hard to hear — it was the…


While growing up, shopping always meant collecting and cutting out a plethora of different coupons to be used at the grocery store. It was customary to purchase a brand on sale or at least the cheaper version of any and all supplies — the ones that were not great but “good enough”.

The idea that I could pay for goods and services at anything besides a discounted price was alien to me. How could I choose to purchase the orange juice I prefer when there’s one $2 less right next to it? …


No, that’s not alluding to a porn. But there will be spoilers for the movie Logan, in case you’ve not yet seen it.

It was a Sunday evening, my hopes were low and my tired level was at an all-time high. I’d skeptically agreed to pay for and watch a movie that had full potentially of letting me down in a tremendous way. I was named after this character. I loved his Canadian brutish behavior and cigar smoking sass. But they’ve yet to make an X-Men of Wolverine movie that I loved (not just because of FOX, but maybe?).

I’d…


This is actually an older (almost ancient) post that I neglected to release into the wild back in 2015 (when my mind was sharper and my bum knee couldn’t yet tell the weather), but it’s not doing any good just being cooped up in my Medium drafts list, so I may as well release it into the ethos. Note that this was originally an inspirational write-up about discovering a continued effort to write regularly — clearly that failed me. I hope there’s something of value in here for some of you. …


Having returned to Medium this morning, I discovered the last time I wrote anything was back in 2015, which is simply UNACCEPTABLE.

That being said, I’ve recently started to pick up old habits (good ones of course; I’m not a monster) as well as develop new ones, such as going to the gym, playing guitar, reading comics, playing basketball, doing yoga/meditation, and so on.

This revelation began when I realized how little time I spent exploring things outside of my work, or my commute to work for that matter. Everything revolved around my job. I think we tend to get…


Growing up, I was never the most literature savvy or well-read individual. I read what I needed to in order to pass a class, otherwise I often chose to avoid lengthy works of fiction or non-fiction. I would have rather read a short story or article, flipped through an art book, scanned a magazine, or lost myself to my most preferred format of the written word — comic books. The arrangement and structure of a comic book helped to keep me focused, unlike the void-of-visuals paperbacks that came before it.

With comic books, the addition of illustrations propelled the story…


Since the beginning of our formal education as artists we’ve been instructed on what not to do: what colors not to pair with one another, which compositions to avoid, and which typefaces never to use, no matter how fitting they might immediately seem to be. We’ve been trained to properly define the form of an object and capture its exact proportions, how to imply depth and volume with value, saturation, and contrast, and how to blend colors in order to achieve any particular hue.

But what our professors don’t tell us is just how wonderful art can be when those…


When confronted with a new task it’s natural for someone to feel a sense of anxious hesitation. Sure, it varies between individuals depending on the activity or setting, but entering an unfamiliar scenario can make anyone feel uncomfortable. Often this anxiety leads someone to succumb to their fears of failure, which ultimately results in them not even taking a chance at learning something new.

No one wants to be a failure — there’s a connotation that you should just give up or else be publicly humiliated. Thanks to the recent development of social networks, anyone can declare someone as a…


Something that was taught to us early on in College was how to make a “compliment sandwich.” I’m sure many of you have heard this term before, but for those of you who haven’t, it’s a communication tool that can keep yourself humble when confronted with the daunting task of giving others critical feedback on their work.

The idea is that you as the critic would point out a positive aspect about their work or concept, the top layer of bread if you will. Then you’d follow this by mentioning something they could improve upon, which is the meaty and…

Logan Faerber

CCO at Clade Design / Illustrator & Designer / Gamer / Outdoors Lover / Cat Dad / Lives in Washington State

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