…ld it out” or “I have this great connection who will drive sales,” while I play armchair visionary. Startup graveyards are full of visionaries without expertise or the proper skills to execute, for no other reason than ideas are not self executing, but are rather made into being by intense engagement by skilled operators.
…s that knowledge and understanding changed from before? That’s the sign of real UX design progress. The more the organization has a deep understanding of the challenges and struggles of its customers and users, the more the organization can work to eliminating those struggles and overcoming those challenges.