No Longer a One Hit Wonder

The studio was vast, presenting a large cluster of bright lights. Two sizable leather seats sat on a stage welcoming whoever chose to sit there and succumb to a red flashing light on the video prompter.






Sydney Martinez was as comfortable as they come. Since graduating from the University of Nevada, Reno in 2009, with a major in journalism and minor in photography, Martinez has been involved in the process of interviews before. From the beginning, her smile radiated as she spoke passionately about her work with Travel Nevada, an entity of the Department of Tourism in the state.

Working for the marketing department promoting tourism allows Martinez to travel and explore the diverse stories that the Silver State and the natives have to offer. These realities are what inspire Martinez to share them with the world.

“It’s my job to convince people to slow down and kind of experience what’s out there,” asserted Martinez.

Just recently, she has come back from a three-week journey around the state covering 24 locations. These places are rural and rarely traveled. Those are the kind of destinations that Martinez believes makes Nevada unique. Her lone travels have granted her friendships in every town she visits, allowing her to do her best job in promoting these desolate places.

She asks for people to “change your perception” and just explore the state.

In high school, Martinez job-shadowed a photojournalist from the Reno Gazette Journal, the place where her father worked. Inspired, she declared her major in journalism at the start of college. Gaining internships throughout her college career, specifically the one with Nevada Magazine, awarded her with recognition and a job at Travel Nevada in March of 2014.

Admiring the state of Nevada, Martinez has found that it is more than a “sea of sage brush,” emphasizing that people can find more adventures if they further explore the colossal desert in the heart of the west.

She mentioned turquoise mining, north of Tonopah, where these “good ‘ol Nevada boys” take you to their mine and dig for turquoise.

A fee is required to mine, but in the end the best stone is yours to keep. Even the hue of the turquoise stone found in this Nevada mine inspired the jeweler Tiffany’s to choose that specific color for their company, giving recognition to a small part in rural Nevada.

Martinez publishes stories of different explorations that any person can wander into if they “let Nevada creep in.”

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