A Wonderful Product Speaks for Itself

Logan Hickman
2 min readFeb 4, 2020

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A Wonderful Product Speaks for Itself | Logan Zane Hickman
A Wonderful Product Speaks for Itself | Logan Zane Hickman

Drew Houston, the founder of Dropbox said:

“Don’t tell the user what to think, a wonderful product speaks for itself. It will need no convincing on your part”.

And you know what? He’s right!

Great product like the iPhone, MacBook Pro, Tesla and Dropbox?

None of them pitch you with webinars, 12 fast action bonuses or countdown timers.

They let the product speak for itself.

Whats crazy, is that the opposite happens in the marketing world.

Marketers and gurus tell you what to think, they put 95% of their efforts into convincing you that their new online service is great.

They never let their service speak for itself, because it can’t.

Two years ago, I had a vision to change the way marketing services are conducted.

Instead of spending 95% of my time marketing and 5% building world class programs, I decided to spend 95% of my time making the best program on earth and only 5% marketing it.

I decided to stop yelling at people and telling them why I’m good, and instead, prove that I’m good by delivering the best online service anybody has ever seen.

Actions instead of words. Results instead of hype.

If you own a service company, you need to systemize your client/customer acquisition to create more predictable outcome for your top-line.

Grab a proposal: http://bit.ly/36mgkRS

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Logan Hickman

Founder of Project1 Agency | Marketing Consultant for mid-market real estate firms | Problem Solver