Logan RivenesIn defense of predictable routinesOver the 2019 holiday’s I took a trip to Coronado.May 11, 2020May 11, 2020
Logan RivenesDink, Dunk, then go for the big campaignJon Gruden’s offense teaches us a great way to run marketing campaigns.May 6, 2020May 6, 2020
Logan RivenesHow products spread in companiesIn the early days of Salesforce — long before they had their hideous tower in San Francisco — they were small.Jan 20, 2020Jan 20, 2020
Logan RivenesBuilding momentumIn the late 1970s, the San Francisco 49ers were the worst franchise in football. At 2–14, they looked hopeless.Jan 20, 2020Jan 20, 2020
Logan RivenesA Practical Guide to Globally Scale your MarketingReceiving an email in the wrong language is frustrating. Though, it’s not as frustrating for you as it is embarrassing for the sender.Nov 4, 2019Nov 4, 2019
Logan RivenesHow to Collect and Calculate NPS With Your Existing Marketing StackThere was a company initiative to collect, track, and calculate the latest buzz going through product development and marketing.Oct 29, 2019Oct 29, 2019
Logan Rivenes44 Value Propositions I Want to StealA value proposition is a critical statement of why someone should buy from you.Oct 24, 2019Oct 24, 2019
Logan RivenesinAscent PublicationEarning a Home RunI played baseball as a kid and I never hit a home run. I don’t know what it feels like.Jun 8, 2017Jun 8, 2017
Logan RivenesinAscent PublicationToo many things in motionI left Marin General Hospital and had to call my colleague to get an update.Jun 2, 2017Jun 2, 2017
Logan RivenesLook for a back doorThe warehouse building was open to the street. It had a lobby, but that’s where the receptionist sits.May 29, 2017May 29, 2017