In this digital age, where most consumers have internet access, and online shopping has boomed thanks to the Coronavirus pandemic, many businesses are adapting by selling their products and services online. One of the most significant choices that they’re faced with is how to sell online. …

The COVID-19 pandemic has had severe implications for businesses across verticals and regions, something one could not have fathomed. While the world still comes to terms with the “new normal”, businesses worldwide are learning how to deal with this ‘Black Swan’ event and trying to connect to their customers and…

Targeted marketing strategies seek to increase the effectiveness of marketing campaigns by matching ads and products to the customers who are most likely to be interested in them. To effectively match customers to marketing campaigns, you need information about those customers, such as what they like and dislike, where they…

If you were thinking of launching an app for one of your products or an internal app for your team, then you may have considered whether it would be better to bring the development in-house or work with a third party. …

There are so many marketing strategies available to businesses these days. Because they have so many choices, businesses have a hard time narrowing down the strategies they would like to use and often end up trying as many as they can. When this happens, they neglect some of them, which…

Are you looking for ways to give your business a unique and highly popular identity? There is no time like the present to get started on branding your business. …

To increase your brand awareness and increase your traffic significantly, you have to understand how SEO works. …

Online retail has been growing steadily in the last couple of decades and the COVID-19 pandemic only gave it the extra push in 2020. …

Digital marketing is an ever-changing industry that continues to evolve. Many large companies, including Facebook, Amazon, and Google have made big changes to their platforms. This has had a significant impact on smaller publishers. In this article, we take a look at the different changes that are taking place and…