How Often Should You Post On Facebook, Twitter and Instagram

How Often Should You Post On Facebook, Twitter and Instagram

Social media frequency is one that you will enjoy experimenting with a lot. How many times per day should we be posting? Is it different for individuals versus companies? I personally share to Twitter four times per day. Do these frequencies make sense? There are few skills that will make or break your social media success more than posting frequency. If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.

Timing is everything on social media. You only want to send messages when people are around to see them. And a larger audience means more opportunities to boost engagement, drive traffic, and gain potential new followers and customers.

How Often Should You Post On Facebook, Twitter and Instagram


When to post: Thursdays and Fridays get the best post engagement; however, you should aim to post at least daily. For daily posters, mid-afternoon times (1 pm to 3 pm) are best for optimal engagement, says Matt Banner with On Blast Blog. Facebook post engagement is steady for the first 90 minutes, so start with a mid-afternoon schedule and tweak from there. Aim to post five to 10 times per week.


Tweets made between noon and 6 PM get noticed more.Increase your chances at retweets, shoot for 5 PM. Having conversations on Twitter as they come up will help you engage with your community in a way that scheduling a Tweet cannot. Twitter is your best platform to treat your followers like friends by regularly responding to questions or retweeting or sharing other people’s content. The more you interact without pushing a particular agenda, the more likely people will pay attention.


According to analytics company Simply Measured, the best time to post on Instagram is on Wednesdays between 5:00 pm and 6:00 pm. For brands, the least favorable time to post is in the middle of the night because an Instagram photo typically has a life of only around 4 hours before it gets buried in followers’ feeds. Post at times throughout the day that you can assume your audience has down time and is checking their accounts.

Since it’s still so difficult to find the optimal time for each type of online communication that will work for everyone. We hope that this article has been helpful for you! Try to see these guidelines as a starting point for your own experiment. Don’t hesitate to try different approaches for your company to see which one works best for you.

Originally published at on December 3, 2016.

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