‘What’s in a name?’
As the old story goes, perhaps not much. That said, we’re excited to share that our new travel company is called Lola. We’re still not ready to tell you exactly what we’re doing, but for now, we’ll at least explain why we named the company Lola.
We’ve liked the name for a long time. It’s easy to say, it’s fun, and works consistently across languages. Lola is short for longitude and latitude, a system that made it easier to navigate the world with a new level of precision.
In that sense, the name Lola captures our vision. We’re creating something that will do the same by identifying what’s right for each traveler and by helping make their trips as effortless, enjoyable, productive and rewarding as possible.
On Friday, we’re giving early access to a few friends and family, and in early 2016 we’ll expand to a larger group.
-Robert
