Edi in BeijingVirtual “Hollow Trees” and Emotional Intimacy: My Adventure with Anonymous Gen Z Socialization AppsIn this piece, I explore the popularity of the “Soul” app in China and what it tells us about Chinese youth texting into the void.Aug 14, 2022Aug 14, 2022
Edi in BeijingThree Apps to Look Out on Metaverse DatingBeyond Swipe Right, Swipe Left — the rise of immersive online datingMar 19, 2022Mar 19, 2022
Edi in BeijingEating Alone (With My Doll) and Thriving: The Rise of Singles Dining in ChinaMy one-person dining adventure — from Shanghai to Beijing — and what it reveals about China’s singles economyJan 24, 2022Jan 24, 2022
Edi in BeijingGen Z Chinese Youth Embracing Virtual IdolsBrands are increasingly take notice of Chinese consumers — particularly Gen-Z youth’s — affinity towards virtual idols. Just last year…Jan 18, 2022Jan 18, 2022
Edi in BeijingI Walked into Chinese Gen-Z’ers Favorite Unisex Clothing Store ‘Bosie’ — and it Was WildHere’s 5 Things I Learned about Consumer Trends in ChinaOct 17, 2021Oct 17, 2021