Each time after that I got excited whenever I would see the green M in the corner of one of my browser tabs or on the mobile app in the palm of my hand.
What Are You Doing Medium?
Alex Valaitis
40K124

Yes, your reaction is a perfect example of what I wrote about the decision to get rid of the green color in the logo:

“When you replace something that was even average, but was easily recognizable, you have killed any brand equity.”

Now that I read down to the bottom of your article, I realize our thinking was identical in doing logo comparisons. (I didn’t care to comment on the logo until I read a review of it that reminded me of a snooty wine reviewer:

What you may enjoy was my deconstruction of the new Medium logo, after finding a source on the web that pointed out the font it might be.

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