For this project, we managed Facebook Ads and an email list for a 12 Days of Christmas-based giveaway of products around $20 each day. The campaign spent $200 during the last 9 days of the giveaway with the goal of capturing emails and pushing traffic to the Facebook page and…

Getting a digital marketing strategy nailed down can be a daunting task. It seems like there are new tools, platforms, and social apps every week, and even just keeping up with your current marketing platforms’ updates can be tiring. …

Each digital ad platform has its own set of typical users, bidding processes, and data. A smart digital marketing strategy employs consistent multi-channel campaigns on the platforms customers are most likely to find them. This guide includes a list of the major platforms and why they may be useful for…