The power of fashion — can clothes change your life?

My relationship with fashion hasn’t always been outstanding. I remember when I was in my early teenage I would often put on random clothes without giving it any further thought. I was wearing old, worn-out jeans some mismatched shirt and a pair of old sneakers. I didn’t really care about my style that much and I can still remember my mum saying — “What are you wearing again? You can’t go out like this! You have so many nice clothes, wear something else.”
To be fair, there were times when I was just too lazy to put together an outfit and dress up nicely — however, I didn’t feel particularly confident back then either… so what has changed?

I’m sure if my friends were to read this article, they would be really surprised because I’m putting much more attention into how I dress now. Obviously, as I’m working on a fashion app at the moment, this industry has become a part of my daily routine, but that’s not the reason why I wanted to touch upon this topic today.

I truly believe that clothes have the ability to change your life. Whether you want it or not, people judge you by the way you look.
And most importantly — you judge yourself by the way you look.

Have you ever looked in the mirror and thought, “Wow, I look great in this outfit!” — how did you feel about yourself at that moment? That’s right! You felt good and confident!
Would be great to feel like that every day, don’t you think?

So how do you achieve that? Well, let’s take a closer look on how fashion affects us and what it really means to us in our day-to-day life.

Know your style

Depending on your personality, you will feel more comfortable wearing different types of clothes — you might like classic, sporty, vintage, trendy or extreme looks. Most people base their style around their body shape, friends, celebrity icons, hobbies and a great deal of experimenting.

Style and friends

Our social environment hugely influences our style.
People are social beings and constantly need affirmation. When in search for our style, we would directly ask our friends or stylists whether something suits us or not. After we have found our own fashion identity, we will simply look for indirect signs of approval like an admiring look from a stranger or a compliment from a good friend. Every time I receive a positive feedback on my looks, I make a mental tick for that outfit and try to wear clothes in that style range more often.

Style and confidence

When you know you look good in something, you feel confident and you carry yourself differently. Especially if you have an important meeting, a job interview or a date you want to look your best, as it will affect the way you come across. Personally, I can’t help but admire and respect people who have a great sense of style — and they can sense it!

Style and money

Style doesn’t have to be expensive. Of course luxury brands have amazing quality and great designs and you automatically feel more luxurious wearing them, although I’ve also seen cases where people were wearing expensive brands, but the outfit combinations looked tasteless!
So as you can see, it’s not just all about the money.

Style and occasions

Independent from your style, you would want to be dressed right for the occasion. Therefore, you need to know 2 things — your audience and the dress code. Who are the people you are meeting? Are they your friends or colleagues? Which industry do they work in? Is it a formal or informal occasion?
Knowing the answers to these questions you’d then be able to choose the right outfit while still staying true to your style.

Style and inspiration

You can find outfit inspiration whenever you look. Retailers are trying to give us ideas by dressing up mannequins, fashion bloggers share their latest style tips, you can get inspired by looking at images on Pinterest you or Instagram…
Most well dressed fashioninstas I know always check magazines and websites for inspiration — remember, there is always something new to learn in fashion!

How do I become a style icon?

This is the tricky bit. Let’s admit it — extremely well dressed people are rare. Styling is a skill! Think about it — there is a reason why stylists like Gok Wan become famous and charge a lot of money for their advice.

The good news is — it’s never too late to learn! In the next couple of weeks I want to go on a styling journey, researching, interviewing stylists, in brief finding out how to become aware of your style and what it takes to dress well.
I’m already super excited about all the things I will find out and I can’t wait to share them with you!

I would love to hear your comments and embrace any fashion specific questions you have — I will do my best to find the answers for you!
Thanks for reading!

Stay tuned and watch this space!

Tatjana Apukhtina
Co-Founder, Looks Good On Me Ltd