Jason CarreiroCan They Really Do That?! Biting Evan Hecox’s Type StyleI first became aware of artist Evan Hecox via his work for Chocolate Skateboards. Chocolate had recently launched a new series of deck…May 6, 20191May 6, 20191
Jason CarreiroIs Apple’s Next Moonshot Product Staring Us Right in the Face?Could the upcoming iGlasses be synchronized with the iPhone, Apple Watch and Earbuds into a magical consumer AR experience?Mar 23, 2019Mar 23, 2019
Jason CarreiroApple’s Car Strategy Revealed, Maybe?In 2016 CEO Tim Cook famously predicted that Apple’s services segment would be the size of a Fortune 100 company before the end of 2017…Jan 2, 2019Jan 2, 2019
Jason CarreiroApple Advertising Easter Eggs and the Creative vs. Consumer ClassI spotted a fleeting glimpse of one of my favorite up-and-coming indie brands in a recent Apple commercial. The ad, entitled Change…Jan 18, 2015Jan 18, 2015
Jason CarreiroCadillac Advertising Strategy — The Car Brand for Rich, Evil D-BagsIn the last decade, thanks to some innovative design (the CTS model) and some saavy, sexy, celebrity-laden advertising (Modernista), the…Jan 11, 2015Jan 11, 2015