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The consumer world is evolving at a faster than ever pace, and consumers are leading the change. With so many options, customers expect experiences, not just products. This means that in order to make money, many business strategies and metrics need to shift.


Loop has partnered with ID TECH, an established leader in the payments industry, to offer an advanced tap engagement solution — one that allows Loop to reach customers through their mobile devices using digital wallets and passes. This new access is made possible by combining Loop’s cloud-based Fobi device with ID TECH’s NFC device: PiP.

Many people have heard of Apple Pay and Google Pay — you could be using near-field communication (NFC) right now for contactless transactions. …


Today, consumers hold incredible power over the retail market. With so many options to buy a certain product at a great price, people are looking for shopping experiences that are seamless and memorable. For that reason, independent retailers need to embrace a customer-centric strategy to remain competitive. The holiday season is a great time to get to know your local customers, and create a retail experience that will bring them back in the new year.

Using Loop’s real-time insights on BC’s liquor industry, we’ve compiled some data-driven solutions to steer your merchandising towards consumer preferences and ultimately greater spend. …


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How AI is helping brick and mortar retailers conquer this weekend.

A big event is coming up for retailers. Black Friday — the unofficial opening of the holiday shopping season, is one of (if not the most) lucrative days of the year. However, as it goes with most major events, something usually goes wrong, no matter how one prepares for it. And sometimes, these hurdles can leave lasting impressions on consumers.

Your Black Friday event will certainly affect loyalty, growth, and revenue — in a great way, or possibly (hate to say it) in a bad way.

Positive customer experiences are vital for your bottom line, more than ever before.

To compete with the seamless experience offered by digital-first retailers, artificial intelligence (AI) is stepping in this year as a major power tool for brick and mortar retailers. Is your store prepared for Black Friday 2019? Have you considered integrating AI in your retail space? Experts believe that it will be core to retail in the coming years. …


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For those who are “so over” pumpkin-spiced lattes

The seasons are changing and so are craft beer flavors. Are we surprised to see some pumpkin-flavored additions? Of course not. But we are curious about which ones are most popular in Greater Vancouver — home to many craft beer enthusiasts.

Best Sellers of October

Do you work in the liquor industry? Of the following, which do you think came out on top?

  • Phillips Brewing — Crooked Tooth Pumpkin Ale
  • Howe Sound Brewing — Pumpkineater Imperial Pumpkin Ale
  • Phillips Brewing — Crookeder Tooth Barrel Aged Pumpkin Ale
  • Steamworks Brewery — Pumpkin Ale
  • Fernie Brewing — Ghostrider Pumpkin Brown…

Hello everyone, we hope you had a wonderful and relaxing Thanksgiving long-weekend filled with family, friends, and great food. Once again Loop is presenting some post-holiday insights to give you the scoop on liquor sales this Thanksgiving.

For this week, we looked at Total Profit Increase, Total Revenue by Day, Top Hours, Top Products and Top Products Sold, we have also added to our insights Gender-Specific stats to provide a deeper look into customer buying trends. Check out the data tables below for a full look at all these stats.

Weekend Sale Changes

Looking at the Total Value (% change in dollars spent), Total Quantity (% change in units sold), and Total Transactions (% change in the number of transactions) we can see that the holiday weekend of October 11th to 14th saw an overall increase in all categories. …


Hello everyone, hope you had a relaxing Labor Day Weekend break! With the “Back to School” fever now in full swing, and summer slowly coming to a close, it’s time to look back and see which drinks topped the charts this 2019 season. For reference, we also predicted a number of popular pairings on our last infographic post, which I highly suggest you check out — but let’s see exactly what kind of purchases were bought this summer!

Weekend Sale Changes

Looking at the Total Value (% change in dollars spent), Total Quantity (% change in units sold), and Total Transactions (% change in the number of transactions) you can see that this summer had a little dip in sales this year — this reason? …


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Hey everyone, hope you are enjoying the last days of Summer to the fullest, and preparing for the seasonal “Back to School” rush! For this post, we once again looked at the real-time data pulled from liquor vendors across the summer, focusing on the top items pairings by category: Beers, Spirits, Wine and Refreshment Beverages (RTD’s).

The idea? Get a better understanding of today’s consumers’ habits when it comes to product pairings and to you give the opportunity to bring in more business during the upcoming Labour Day long-weekend. …


Hey everyone, hope you had a relaxing August Long-weekend! For this post, we will once again be looking at all the real-time weekend liquor data, but this time, also focusing on the recent Pride Celebration that happened in Vancouver.

For this week, we compared several data segments including, Total Profit Increase, Total Revenue by Day, Top Hour for Sunday, To Products for Sunday and Top Products Sold the whole weekend. Check out the data tables below for a full look at all these stats.

Weekend Sale Changes

Looking at the Total Value (% change in dollars spent), Total Quantity (% change in units sold), and Total Transactions (% change in the number of transactions) you can see that the August Long Weekend and the Pride Celebration Day on Sunday saw a solid increase in all these categories. …


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Have you heard about National Tequila Day? It’s a celebration that happens on July 24th all across the United States. What’s a better way to enjoy the hot summer days than mixing up one of the most popular summer drinks of all time? So, in celebration of National Tequila day, we are going to find out how Canadians have embraced this American holiday by giving you insights on some of the most popular tequila purchases.

How Tequila is Celebrated on its National Day

Tequila sales are on the rise in Canada with a 10.6% volume increase since 2018. As a spirit that has become a billion dollar industry in the North America (having roughly 90% of all tequila production consumed by the US alone), Canada has also seen some amazing numbers from tequila sales. …

About

Loop Insights

An integrated AI marketing platform that provides real-time actionable insights to optimize customer experience. www.loopinsights.ai

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