A formula to communicate an idea
Have you ever had a great idea but when you try to share it, it does not sound as great as it did on your mind? Usually is because you are thrilled about your innovation and you have everything figured out in your mind but to explain it to someone else, you might need to set some context before.
And what about a brainstorming session? You or someone else had an idea then you all build upon it. But how to communicate it clearly and concisely beyond that group?
Is there a template or framework to write and communicate new ideas? Here is my proposal:
“An object for an audience to achieve a goal by doing it differently”
1. Object: The description of the object involving your idea. It could be a platform, an app, a product, a process, a device, a website, a database, a gadget, etc.
2. Audience: The main users of your idea, the target, the segment, etc.
3. Goal: The main purpose or the use case of your idea, the problem you are trying to solve.
4. Differentiator: The way your idea is achieving the goal in a differently or uniquely way. What makes your idea stand out from competition or existing solutions.
Here is one example following that framework:
An app for millennials in Mars to easily and fairly exchange vegetables by scanning them and calculating their nutritional value and their capability of generating biodiesel.
Start writing down your ideas.
