When people talk about product management of the future, the first thing that comes to mind is artificial intelligence (AI). AI is changing the fundamental structure of every industry. We’re interacting with technology in new ways, from giving voice commands to virtual assistants to having Smart Reply suggest quick responses to our messages.

Does that mean it’s time to embrace the mathematical techniques that enable the building of intelligent software applications using the family of techniques known as deep learning? Absolutely! …


Canada has all the ingredients to nurture successful companies into the future — with ample support for startups that need a hand in reaching their potential. Known for its strong accelerator and mentor networks, Canada is home to relatively low costs for building companies and its significant government support has allowed major cities (i.e. Vancouver, Toronto, Montreal) to excel as startup hubs.

While most Canadian startups thrive in areas of science, engineering and research and development, there’s one key missing ingredient. What is it, you ask? Product management of course.

Product Managers in the Tech Ecosystem

If there’s one thing that sticks out the most in…


We all have too much to do and too little time to do it. As a product manager, you may have already learned how to plan and prioritize a product roadmap. But how can you help yourself do the same? How do you keep yourself from taking on too much and burning out or continuously spinning your wheels?

In response to a Reddit question asking whether there are product roles that exist with a work-life balance, one user answered: “It depends. If you’re a PM at an early stage startup, expect to work a lot. PMs at larger established companies…


As business advisors and executive coaches, we’ve worked with dozens of CEOs to help them build and grow their product leadership team as they scale their company. People always think that product managers operate this very critical, high-leverage function that, when executed correctly, greatly facilitates the leap past prototypes into a steady return of profits.

What we’ve noticed instead in the startup world, is a lot of people become product managers by default rather than design. They often lack the tools to succeed in their jobs. …


The first and paramount responsibility of a product manager is the difficult task of building a shared understanding of the product strategy through listening, influencing, and repeating. While half of your time should be spent on the creation and management of the product strategy, another portion must be devoted to repeating it. State it to team members, and say it again to the CEO. This is how the product will benefit the organization.

But what happens when you stop repeating and communicating the product vision and strategy? This is where the forgetting curve can set in.

The Forgetting Curve

Originating in the 19th…


The day-to-day role of a product manager is constantly changing and becoming more strategic. Many product managers are still trying to escape the trap of getting projects handed to them by the C-Suite and being told to simply ‘build something’ or ‘make it better.’ This isn’t exactly much to go on. Where’s the vision? Where’s the communication? Where’s the direction?

Roadmapping is one of the keys to gaining product focus. It’s shocking to see that 57% of product managers say they don’t spend enough time on roadmapping and goal-setting. Without objectives, and the proper planning and research, how can you…


George at Bain Public

Is something broken in your team’s product management? If the answer is yes, you’re in the right place. At Bain Public, we help build roadmaps and innovative products for early-stage companies.

How, you ask?

Meet George Korkejian, he joined our team last summer and dedicated himself to supporting entrepreneurs through Bain Public. As a product management consultant, he acts as a coach and a mentor to his clients, providing them with frameworks that guide them toward making the best product decisions. …


Chanida with the Livescale team

Livescale is a software company in Montreal bringing brands an innovative live video shopping solution to create authentic and engaging relationships with customers. Thanks to Livescale, live shopping allows brands to monetize their social influence, promote their products on video, and sell online with live streaming solutions where orders and payment systems go right to their e-commerce platform.

Who is the face behind the innovative product management?

Meet Chanida Rayrolles, Product Manager at Livescale. Her job is to not only create and maintain a product roadmap according to business ROI but also to lead the product release plans. …


The role of a product manager could never fit into a box. It’s difficult to define. There’s no set or standard job description. So what exactly does a product manager do? And why should companies care about investing in them?

The best product managers think strategically and make difficult trade-offs quickly. They use unconventional ways to spread the vision and have the ability to keep cool under pressure with tight deadlines. They prioritize conflicts and manage revenue targets, resource constraints, and market demands. …


When building a product strategy, it can get tricky to predict and prevent which features will be of use and which ones will be unnecessary. At Bain Public, we’ve discovered the main issue with building the wrong features, is that they will incur a huge opportunity cost for a business. Therefore, the role of roadmapping as a whole, as well as the development of the prioritization process itself and all the key steps and conversations in between, are crucial to the learning process.

The following article shows a break-down explaining this process and how product managers can strategically take the…

Loren O'Brien-Egesborg

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