2016, the year of Disruption.

Jan 28, 2016 · 4 min read

As a designer, I have a love/hate relationship with my work.
Mostly hate.

You know that amazing sensation where you feel like you are the best designer on the planet; this new project would change the industry forever. Yet the moment that you publish the project, it feels more like “really?! really?! have I really made this s***?”
It’s like the hot girl you brought home last night and well, maybe she is not as hot as you thought the next morning…

I spent most of my career in Italy managing many things and in the end I wasn’t designing anything at all. I always thought “I can do better than this” but there was never enough time. I’ve always had the feeling that “I could do more, if…”
There was always an “if” and some excuses. In the end the results never made me happy. So I decided to move to Australia, change lifestyles and look for something different. Things actually changed and I started doing something completely new. But it wasn’t that easy, there was always another “if” just around the corner.
When I moved from Italy to Australia I thought it would be a smooth transition. I realised that almost one year has passed and it went by in a flash. The short story is… at this point in my life the only thing I‘ve got on my mind is “disruption”.

noun: disruption; plural noun: disruptionsdisturbance or problems which interrupt an event, activity, or process.
synonyms: disturbance, disordering, disarrangement, disarranging, interference,upset, upsetting, unsettling, confusion, confusing;

I want to break away from the old me to make way for the new me that is coming. No more excuses; no more “ifs”.

All of the old projects don’t represent me anymore and as a designer, I need to put up a fence between “before 2016” and the after. This is why I decided to create a new brand identity and a new website. Not only that but a new brand identity and a new website for me every year, from now on.

This is why there are no projects in the new website. There’s nothing to show that I’m proud of yet.

So, how do I visualise the concept of “disruption”?

I struggled for a little while on this. It’s always a pain when you start thinking of different elements of your design and constantly change your mind only to then realise that things don’t work together anymore. The main idea was to move away from blue and purple to black and gold. Black and white images, serif fonts.

Obsidian is a naturally occurring volcanic glass formed as an extrusive igneous rock. It is produced when felsic lava extruded from a volcano cools rapidly with minimum crystal growth. Obsidian is commonly found within the margins of rhyoliticlava flows known as obsidian flows, where the chemical composition (high silica content) induces a high viscosity and polymerization degree of the lava. The inhibition of atomic diffusion through this highly viscous and polymerized lava explains the lack of crystal growth. Obsidian is hard and brittle; it therefore fractures with very sharp edges, which were used in the past in cutting and piercing tools, and it has been used experimentally as surgical scalpel blades.

Finding obsidian in Australia is difficult but thanks to the internet you can find everything you need everywhere. So I bought obsidian from Utah (United States) and after 3 weeks it was ready for the photo shoot.

I took the pictures, finished the design and spent most of the nights and weekends of January on the development.

A special thanks to Maggie Hu of Cora Technologies, who saved me by fixing a “small” but vital bug on my website.

So here we are, the fence is now up. Time to cut away the past and look forward to the future. I have a massive amount of projects I want to release this year that will truly represent myself.

A final thanks to Raymond Yang for the review of this article.

If you want to have a look at the case study, you can find it on Behance.
Too busy?! Just check the final result directly at www.lorenzobocchi.com.

Together with every post, I’ll share a song.
Not necessarily related to the content of that post, but more to the moment I’ll be writing it.

Lorenzo Bocchi // Art Director
Designer, Photographer, Front-end Developer


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