lorenzo viscantiinBecoming Human: Artificial Intelligence MagazineYour Predictions Are Only As Good As Your DataTesting Data Vs Training Data In Machine Learning7 min read·May 26, 2022----
lorenzo viscantiinMapendoMobile Growth: winning in User Acquisition for mobile appsEverything has changed in the last year: here is what marketers can do.5 min read·Jul 13, 2021----
lorenzo viscantiinMapendo6 User Acquisition tips for Growth ManagersThe User Acquisition process is the first required step to grow your app’s revenue and bring in new users. Here are 6 key tips.6 min read·Jul 5, 2021----
lorenzo viscantiinMapendoUser Acquisition: what is it? How does it work?Growing your mobile app is not easy. Acquiring new users means sending people to the app store, push them to download and open the app. Is…8 min read·Jun 29, 2021----
lorenzo viscantiinMapendoOur process to grow your appHere at Mapendo we work to boost your app’s growth. Here is what we do and how we do it.4 min read·Jun 24, 2021----
lorenzo viscantiinMapendoWhat are the most common type of mobile fraud and how you can spot them.Device Farms, Cheap Labor, Stealing attribution are the most common type of mobile fraud: find out what they are and how you can spot them.6 min read·Jun 8, 2021----
lorenzo viscantiinMapendoCPI vs. CPA Campaigns, User Conversion, and Customer LTV6 min read·Jun 4, 2021----
lorenzo viscantiinMapendoWhy being GDPR-compliant is important even for a company operating in the USAGDPR is a set of regulation that regard data and they must be applied if you work with a EU company. Learn what this means for your…4 min read·Jun 1, 2021----