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lorenzo viscanti
lorenzo viscanti

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Published in Becoming Human: Artificial Intelligence Magazine

·May 26, 2022

Your Predictions Are Only As Good As Your Data

Testing Data Vs Training Data In Machine Learning — The distinction between training and testing data is a frequently discussed question in the world of machine learning. It’s critical to not just understand the differences, but also to use both correctly. Machine learning uses algorithms to learn from data in datasets. They find patterns, develop understanding, make decisions, and…

Training Data For Ai

7 min read

Your Predictions Are Only As Good As Your Data
Your Predictions Are Only As Good As Your Data
Training Data For Ai

7 min read


Published in Mapendo

·Jul 13, 2021

Mobile Growth: winning in User Acquisition for mobile apps

What is user acquisition for mobile apps Let’s start with a quick definition of User Acquisition (UA) for mobile apps. User acquisition is the act of gaining new users for an app, platform, or other service. (from adjust) Bringing users to your online service is as important as getting potential customers enter through the door of your…

Mobile Marketing

5 min read

Mobile Growth: winning in User Acquisition for mobile apps
Mobile Growth: winning in User Acquisition for mobile apps
Mobile Marketing

5 min read


Published in Mapendo

·Jul 5, 2021

6 User Acquisition tips for Growth Managers

Building an effective user acquisition strategy is key to drive growth for your app. “UA” is not only about getting downloads, but finding the best users among all the acquisition channels you are using. User Acquisition is not limited to showing ads to a huge amount of users, hoping to…

Mobile Marketing

6 min read

6 User Acquisition tips for Growth Managers
6 User Acquisition tips for Growth Managers
Mobile Marketing

6 min read


Published in Mapendo

·Jun 29, 2021

User Acquisition: what is it? How does it work?

Growing your mobile app is not easy. Acquiring new users means sending people to the app store, push them to download and open the app. Is this already a success? Not at all, installing your app doesn’t mean people are using it or buy through it. …

Mobile User Acquisition

8 min read

User Acquisition: what is it? How does it work?
User Acquisition: what is it? How does it work?
Mobile User Acquisition

8 min read


Published in Mapendo

·Jun 24, 2021

Our process to grow your app

Here at Mapendo we work to boost your app’s growth. Easy said and done. Our algorithms do the magic, but I‘m here to make what’s magic understandable to you. Here’s a list of topics that will be useful to understand in depth how we help your app grow. What model does Mapendo use? Is it CPA or CPM based? Mapendo is…

Our Process

4 min read

Our process to grow your app
Our process to grow your app
Our Process

4 min read


Published in Mapendo

·Jun 8, 2021

Mobile Install fraud: what is it and how you can spot them

We all know very well that measuring the spending in mobile advertising is not easy at all. It’s not only a matter of attributing the install to the right channel or a mix of channels in a multi-touch approach. …

Mobile Fraud

6 min read

What are the most common type of mobile fraud and how you can spot them.
What are the most common type of mobile fraud and how you can spot them.
Mobile Fraud

6 min read


Published in Mapendo

·Jun 4, 2021

CPI vs. CPA Campaigns, User Conversion, and Customer LTV

A closer look at app campaigns’ ROI We’ve just put together a +20 page guide to app install campaigns for 2022. Download it here for free! Conversions are important, but being profitable is the ultimate goal. You’ve run a campaign, spent time for creativity and other aspects. Users are downloading the app with frequency, but you notice…

Mobile Marketing

6 min read

CPI vs. CPA Campaigns, User Conversion, and Customer LTV
CPI vs. CPA Campaigns, User Conversion, and Customer LTV
Mobile Marketing

6 min read


Published in Mapendo

·Jun 1, 2021

Why being GDPR-compliant is important even for a company operating in the USA

What is GDPR exactly? General Data Protection Regulation (in short, GDPR) is a set of data protection rules, written by the European Union that must be respected under some conditions by all companies doing business in the European Union (or with citizens based in the European Union) But wait, before going on, let’s add…

Privacy

4 min read

Why being GDPR-compliant is important even for a company operating in the USA
Why being GDPR-compliant is important even for a company operating in the USA
Privacy

4 min read


Published in Mapendo

·May 26, 2021

View-Through Attribution — Why is it important?

The advertising ecosystem is largely used to measure the impact of clicks, in terms of actions taken by an user after she clicks on our ads. But not every penny we spend in online adv is measured through clicks. A large chunk of the money we spend goes into impressions…

Mobile Attribution

4 min read

View-Through Attribution — Why is it important?
View-Through Attribution — Why is it important?
Mobile Attribution

4 min read

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lorenzo viscanti

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