Lorin McCannYou Don’t Know Your B2B Buyers: 6 Symptoms of a Buyer Blind Spot Most Business Leaders Will Ignore…Is there’s a solvable problem lurking in your blind spot? Discover the hidden opportunity 2019 has in store for B2B business leaders.Apr 19, 2019Apr 19, 2019
Lorin McCannBuilding Usable Buyer Personas is Like Honest-to-God Therapy for Your B2B TeamsEveryone in your org thinks they know something about your buyers. Some of them are right.Feb 26, 2019Feb 26, 2019
Lorin McCannGetting Things Done vs. Procrastinating on PurposeChallenging popular time-management techniques with radical high-leverage strategiesJan 13, 2016Jan 13, 2016
Lorin McCannCreating Organizational Accountability with ‘Goldilocks Zoning’NASA describes a finite habitable zone in our known universe that’s not too hot — and not too cold. Not only is it “just right” for…Jan 5, 2016Jan 5, 2016
Lorin McCann5 Expert Collaborative Problem-Solving Strategies for Your B2BUnexpected insights from an expert in change management and collaborationDec 9, 2015Dec 9, 2015