Photo by Lukas Blazek on Unsplash
Photo by Lukas Blazek on Unsplash

Change can be challenging. And deciding to make a change can be just as difficult as implementing it. Taking the plunge requires more than just a simple yes/no decision — especially when it comes to technology. The impact of a digital change can reach much further than the internal world you are making it for. Rather, it can profoundly impact both internal departments of your organization and external clients or customers you wish to benefit from implementing the change.

Marketing technology, commonly referred to as martech, continues to dominate the world we live in. Businesses of all shapes and sizes are continually improving their efforts to adopt or further implement such technologies to enhance their position in their related markets. And, as marketers continue to focus on smarter efficiency and more refined ROI in an ever-changing marketplace, marketing automation platforms are growing. Integrating a marketing platform within your Salesforce org, and utilizing the AppExchange to extend that platform, can drive measurable results. …

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Lori Trzcinski

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