
…ry and see how it goes. Nothing wrong with that, might really help some teams collaborate. However, it’s very tempting for both individuals and organizations to get caught up in methods and lose site of the big picture. I’ve even talked to people in dedicated internal research groups who lack clear goals for their wor…
A prototype will validate your hypothesis, but it won’t tell you if you’re solving the right problem and it won’t help organizations reconcile competing priorities, or make better decisions. These are generally the most important outcomes of the design process.