Digital shoppers cheer all the experiments and innovations that can provide them with a smart customer-first omni-experience. Not only aware of cutting-edge technologies and innovations but actively using them, such customers become a headache for traditional retailers. These changes lead to the importance of digital transformation in retail to win the market; according to Greg Verdino’s definition, “Digital transformation closes the gap between what digital customers already expect and what analog businesses actually deliver.”
So if you want more financial compensation, you should think about structuring as much of it as possible outside of salary. A signing bonus, for example, is easier to give than salary. A signing bonus has the advantage of only needing to be paid once. It gets the candidate excited about joining (because everyone likes wads of cash), and it’s generally not as public.
Actually be motivated by other things. You should be motivated by money, too, of course, but it should be one among many dimensions you’re optimizing for. How much training you get, what your first project will be, which team you join, or even who your mentor will be — these are all things you can and should negotiate.