The Sad State of Product Design and Innovation in Healthcare
Doctor as Designer
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Err, you complained about the lack of innovation in healthcare product design but the link in your article highlighted exactly what can go wrong during innovation attempts. You promoted the much better designed Auvi-Q over the EpiPen previously, but Auvi-Q turns out to have one problem — possible failure to deliver the correct dosage! And this is not an “unfortunate” outcome, but due to the manufacturer prioritizing form over function.

In software, an interface update that broke functionality can lose you customers because they’re upset. In medicine, a design change that broke functionality can lose you customers, and in this case because they’re dead.

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