A five days UX Design Case Study: bringing collaboration into Albelli’s mobile app.

Loize Dalco
Dec 8, 2018 · 11 min read
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Albelli Share! A UX case of Albelli.

First things first.

Photo Printing?

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Current App for Albelli
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My problem statement for my research.

User Research

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User Journey
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Personas
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Job Stories for the new feature.

Competition

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Competitors Analysis
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Competitive Analysis Matrix

Qualitative and Quantitative Research

The interviewers didn’t have a good knowledge of mobile apps for printing photos and personalized products. They knew about the websites, but it was this.

They mostly try to order online and pick in person.

Use a lot of the kiosks on stores.

Most of them when I presented the app downloaded to check it later.

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Some numbers from the quantitative research. Source: quantitative research done in Dec. 18

SWOT Analysis

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SWOT Analysis
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The objective of my design case.

User Flow and Wireframing

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Wireframing in typical Dutch weather.
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User flow for the new proposed app.
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Wireframe for the new app.

Visual and UI

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Quick style guide for the proposed app: Albelli Share!

First Design Testing

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Second Design Testing

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User Testing: Creating a Board
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User testing: Creating a project from a board.

Final Design

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Final Mockup
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Final Screens

Some lessons that I’ve learned in these 5 days.

Be quick to make decisions.

Validation of assumptions.

Test, Test, Test.

Be organized.


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