Spring Cleaning Your Social Media: LCM’s 10 Tips
Spring cleaning around your house? Remember that you should definitely consider cleaning your business’ social media applications as well. A thorough cleansing will ensure that your platforms are organized, up-to-date, and operating at their optimum efficiency. Here are Loud Canvas Media’s 10 Social Media Spring Cleaning tips:
– Make sure that your business’ profile picture — be it for Facebook, Instagram, or Twitter — is both current and professional. Center the photo, or logo, and confirm the resolution is so that the image is crystal clear.
— Check over the ‘About’ section, as well as any contact information — this information should be recent, accessible, and well written.
— Emphasize the most important information you want the world to see.
— Unlike any pages that are no longer relevant to your business.
— Delete any apps that you no longer are utilizing — this goes for both social (on Facebook, etc.), as well as your smart phone.
— Unfollow (on Instagram and Twitter) any fake accounts, those that have never engaged or connected with you, and those that do not offer any value to you.
— Review and confirm that your posts are professional, appropriate, and in-line with your business’ marketing strategy.
— With LinkedIn, be sure that your title and set of skills and experiences are up-to-date. Review to see what need to add and/or highlight on your account.
— Understand the demographic that is frequenting your various applications. Make sure the posts are tailored to those past, present, and future clients.
— Confirm that each social media account is directly linked to your webpage.
Can Loud Canvas Media help to manage your social media? Get in touch here or call us at (603) 978–8841.
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Originally published at loudcanvas.com on April 17, 2016.