Startups often start with world changing visions, but the product development process rarely addresses the vision’s complexity. When the complexity isn’t held open, those grand visions shrink to solving problems that are easy to identify and build solutions for, resulting in products that mostly only solve symptoms of systemic problems and are only connected to the vision by rhetoric. This topic is covered in greater detail in The Ecology of Innovation by Keks Ackerman.
…g to take care of their needs, they were out. The drawing could actually cost the company. However, Jon believed simple universal drawings connected on a human level and inspired empathy when things might not be working right. He believed it could even help retain customers through some tough times.